3 Easy Email Marketing Tips for Start-Ups

As a start-up business, you know you want to achieve the most profitable impact from the smallest financial investment. Money is tight when beginning a new business. Fortunately, there are marketing techniques that can help you to maximize your reach and bring in customers that are very effective and affordable. Smart email marketing is probably one of the best tools that start-ups have at their disposal; however, you may not have the know-how or the resources to hire a professional to take on what can seem like a daunting task. Never fear. Follow these tips, and you'll be on your way to creating a successful mobile marketing plan for your new company.

Tailor Your Emails With Lists

One way to improve your marketing easily and on the cheap is to segment your lists. Rather than have just one large email blast sent to everyone who has opted into your email signs ups, you will see better returns if you target specific messaging to particular customer groups. One way to do this is through the use of a free email marketing service like Mailchimp or Reachmail. These services provide you with email templates, tutorials and analytics to get your campaigns up and running smoothly in no time. What's especially great about these services is that you can use their segmenting tools to break your mailings down to smaller, targeted groups. Often you can get free service for lists of 2000 or fewer. Tailored and economical are both beneficial when it comes to mobile marketing.

Limit the Images

Be careful of adding too many images to your emails. Yes, you want to showcase your products or services, but if recipients see a large number of graphic boxes in comparison with text, they are more likely to choose not to select the "download images" button in their email program. It would be very unfortunate to encounter this kind of missed opportunity. So be sure to keep your image to content ratio realistic, only choosing the most compelling and important images for each outreach.

Make It Easy to Opt-In

Perhaps one of the most obvious, but often overlooked, strategies in email marketing is the opt-in. You need people to sign up for your email list in order to capture the potential views for your marketing efforts. One easy way for start-ups to capture potential clients to their email list is to add an incentive to the homepage of their website. Offer a free report, trial service or premium discount to those who provide their email address. The key is to make sure the incentive is a worthwhile trade for your customers, something they genuinely find value in.

There you have it. Give these three ways to get started with your online marketing campaign a try. Don't hesitate to send out relevant, targeted emails to your customer base. They will appreciate the information, and the messages will serve as a visual reminder of your company's existence. The most important things to keep in mind are to target your message, don't overwhelm your reader with images and make it easy for them to sign up.

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Written by Danial Munsif

I am a Creative Blogger who is addictive to writing on latest topics on Technology, Smartphones, Graphics, Web development and Android