Search Engine Optimization tactics are important and beneficial for your online business. But there are certain techniques that should be avoided or else the search engines could penalize your website as spam. Google, the search engine giant, has set some guidelines to keep a check on websites and to detect unethical activities such as black hat techniques and can impose penalty if they are violated.
SEO penalties on Google can create great hindrance in internet marketing and so you should avoid certain things while optimizing your website. Here are a few helpful tips:
SEO penalties on Google can create great hindrance in internet marketing and so you should avoid certain things while optimizing your website. Here are a few helpful tips:
Keyword stuffing:
Keywords are essential ingredients of SEO as they help the robots or spiders to crawl and to understand the content. they also gives a proper insight of how the search engine is interpreting the content of the website. But, “keyword stuffing” refers to the practice of using excessive keywords in the content with the intention to manipulate the search results. It is a negative exercise that Google highly discourages and could hamper the search results and ranking of the website.
Unique and informative content:
Google always appreciate unique and informative content. Ensure that the content is free from grammatical errors, punctuations, syntax and contains plenty of rich information with relevant keywords as it will improve the ranking of the website. But, if the content is copied then Google could not treat the website or webpage as important and could impose penalty. Moreover, Google can take stern steps against those websites which try to rank by showing other cookie-cutter pages that are of less or no value to users. Syndicate your content on other sites and it will improve the ranking of the site.
Redirect:
Poor redirect or linking could hamper the ranking of the site. In many cases, SEO professionals try to design redirect to deceive search engines which is a severe violation of Google’s Webmaster Guidelines. Google always index the original page instead of following the redirect and considers this exercise as deceptive.
Poor website design:
If you want your website to be found on search engines then get a Google-friendly website design. Google guidelines states that one should design a website primarily for users and not for the search engines. The website should be properly designed with a clear hierarchy and text links. It should have a site map with links to the significant parts of the site to a reasonable number.
Avoid malicious behaviour:
Never create pages using malicious behavior that Google has mentioned in its ‘Quality guidelines – specific guidelines’. Many often website owners manipulate content or execute files without any consent from a user’s computer. Such activities are highly penalized as Google aims to give its users a safe internet browsing experience on the web.
Avoid hidden text and links:
The best way to make your website Google-friendly is to make your website unique, informative and valuable for the users. It should help users with information and contain relevant content. If you intend to follow these tips than Google will highly regard your website as valuable and rank on its search results.
Written by Danial Munsif
I am a Creative Blogger who is addictive to writing on latest topics on Technology, Smartphones, Graphics, Web development and Android
