7 Effective Guest Blogging Strategies for Business Blog

There are many entrepreneurs who are expanding their online business by creating a business blog. This blog will help them to build a more personal communication with their audience. If you have a business blog and you want to expand it, you should become an active guest blogger. Guest blogging can help to expand your business blog. It will boost your popularity, reputation, and strengthen your brand. Here are 7 effective guest posting strategies for business blog:

1. Be a picky guest blogger

When you write a guest post for other blog, you are presenting yourself as well as your business to the entirely new audience. Therefore, it is important for you to pick your host blog carefully. You can't just write a guest post and publish it to an unknown blog. Remember that your purpose is to expand your business. So, you have to be very careful in choosing the place to introduce your business. For a business blog, at least the rule will be tougher than a regular blog. You need to pick your host blog carefully, choosing only the reputable and highly popular blogs for your guest post.

2. Write content that will boost your business reputation

The rule of thumb of writing your content is still the same. Your content needs to be valuable and helpful. However, since your content is particularly directed to promote your business blog, you need to insert some elements of advertising here. Of course, your advertising strategy should not be too obvious. In order to introduce your audience about your business, as well as giving them valuable content, you should be able to write content that will boost your business reputation.

3. Hire a professional blogger

If you value your business, you should be willing to invest on its expansion. By hiring a professional blogger to write your guest post, you will ensure that you have top notch content to be presented to your new audience. This is important especially if you can't write your guest post for yourself. Just hire a professional blogger to do the job for you, and it will give you better result.

4. Become a featured post

If you negotiate with some bloggers, they might be willing to feature your post as special post in their blogs. Of course, in order to do this, you have to pay a certain price. But, this investment will be worth every penny if you choose the right blog to feature your post. Ideally, the host blog has to be reputable enough, and it should have good amount of regular traffic coming to it. The host blog should also be active, which means that it should attract regular comments. When your post is featured in your host blog, it will significantly boost your reputation as well as attract more attention from your audience.

5. Write the right resource box

The resource box in your guest post is the place where you advertise your business. But, don't write it wrong. What does it mean? It means that when writing your resource box, you have to make sure that it is correctly addressing your audience. Most people will write information about their business in the resource box, such as "Mark is the owner of XYZ and he is etc etc". Instead of writing this type of resource box, you have to offer a help for your audience in your resource box. That's it. After all, your business is about selling products that will help your audience, right? That's why you have to offer your help to your audience in your resource box, instead of writing about your business.

6. Make it regular

You can publish 4-5 guest posts in a month. This is a good frequency for your guest post. You don't need to be too aggressive, as well as too slow. The point is to publish your guest posts regularly, and don't stop publishing your guest post until you achieve your goal. In other words, don't stop until you see the real result from your effort.

7. Support your guest posts

You need to support your guest posts in order to keep them work properly. By supporting your guest post, it means that you need to stay tune with the comments directed toward your guest post. Yes, you can write your guest post and then leave it alone. But, it's not a good strategy for you and your business. Your job is not only to write a guest post, but to answer every comment that comes to your guest post. In this way, you will save your business reputation. If you want your audience to trust your business, you have to answer their queries.

Those are 7 effective guest blogging strategies that you can apply for your business blog. Guest blogging is necessary for you to expand your business blog. Therefore, if you do it right, it will give significant benefits for your business.
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Bio : Bishwajeet is the founder of popular blog Comptalks and he currently helps other bloggers and SEO experts in their Guest Blogging SEO efforts.

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Written by Danial Munsif

I am a Creative Blogger who is addictive to writing on latest topics on Technology, Smartphones, Graphics, Web development and Android