10 reasons why web designers & developers should learn online marketingeting!

Any specialized and professional web design company needs to be aware of some online marketing techniques. This is because creating a website is much more than code and some photos. Creating a website is like creating an environment with millions of links, connections and combinations that work toward one simple idea: your online reputation.
So, why should a company that provides web design services know more about how online marketing is done?

#1 Knowledge about SEO

A really good web design service will offer clients the possibility to increase their online reputation by using SEO features. A Professional Web design company work with their clients to help them climb the search engine ladder in order to reach the top pages.

Believe it or not, if you are not in the top three pages of Google, Yahoo, Bing, or any other popular search engine, your business doesn’t have a strong online reputation. That’s what an SEO feature can do, and the companies that offer this type of service are really client-oriented.

#2 Keyword-oriented site map

This is another marketing trick that web designers should know. It’s important to structure the website in such a way that users who are interested in a specific section of your website will be directed there through the keywords that they put into search engines. This means that you need to have a certain category of keywords for each particular area of the site.

#3 Mobile accesses

Companies that develop websites need to be aware that a lot of traffic is generated through mobile devices. This means that the websites they create need to be optimized for these devices as well. We live in an era where the Smartphone is something that many people have use for everything from emails to social media and even reading news online. It is important for companies that users are to be able to reach websites without experiencing any problems.

#4 Social tools

As this is a field that is exploding at the moment, a good web design company will know how to implement various social tools and make them accessible for any user. For example, if you are looking through a fashion website, you need to be able to reach the Facebook page of the company if that is what you want.

#5 Landing pages

Online marketing is all about working with other environments as well. This means that your web design company needs to be able to link your page to the ones that are already on the move in your field. For example, if you have a website about cars, you need to learn how to be present on the blogs of car lovers. It’s one way of marketing yourself.

#6 Language

Additionally, you should understand that the internet is about the entire world, not just your local area. This means that you need to talk the same language as the entire world in order to be understood. It might sound simple and reasonable, but there are many companies that focus on delivering a website in their native language, forgetting about the rest of the world.

#7 Blogging

Yes! You should be blogging about how great your services are.
Many web design companies propose this particular idea to the clients in order for them to raise their online reputation to a much higher level. It works great for others, why wouldn’t it work for you?

#8 Know what copy writing is!

Numerous companies think that the content of the website needs to be very rigorous and pragmatic. The reality is that copywriters who are experienced with online marketing advice otherwise. Creativity is what catches people’s attention, and that’s how the text of a website should be.

#9 Content syndication

This refers to the combination of online writing with offline. Communicating with the press can be great for the company, and that’s why you need to have press releases, articles and interviews available on your site as well. If the press wants to take them, they should have no problem finding them.

#10 Traffic

This is what it’s all about. You can use the best techniques in the world, but if you don’t generate traffic with them, you won’t be able to build a strong reputation. A powerful design company will help you understand how to generate real traffic and how to communicate your website to the entire world.
Online marketing is a must when it comes to web designers and developers from all around the world. Without it, it’s just like running blind folded inside: you are very likely to hit a wall.